Three ways to build APAC commercial traction. One operating model built for focused AI companies.
Alteus runs as your fractional APAC GTM layer. The engagement tier depends on where you are: validating the market, building active pipeline, or scaling through partners. All three share the same senior-led execution model — they differ in depth and commitment.
Commercial packages & pricing
Which engagement is right for you?
Not sure which APAC market or buyer to target first? → Start with Foundation.
Have home-market traction and need APAC pipeline now? → Start with Acceleration.
Have early APAC wins and ready to scale through partners? → Move to Expansion.
Foundation
Market Validation & Launch Design
Know where to play before you spend on execution.
Investment
$10,000 one-time
The right first move for focused AI companies entering APAC for the first time, or refining a market hypothesis that isn't converting yet. We sharpen your ICP for the APAC context, identify the first-wave markets most likely to produce early wins for your specific AI domain, and build the account and buyer logic that drives a real launch. You leave with a clear market prioritisation, a defined account entry strategy, a refined regional narrative, and a 90-day activation roadmap — not a market overview deck.
- Shape
- Project — one-time
- Timeline
- 4–6 weeks
- Outcome
- APAC market prioritisation, ICP clarity, and 90-day activation roadmap
Acceleration
Fractional APAC GTM Execution
Build qualified pipeline. Build it now.
Investment
$7,500/month
The recommended starting point for most focused AI companies with proven home-market traction and an APAC pipeline target to hit. Alteus runs as your fractional APAC GTM layer — market selection, named-account activation, buyer engagement, partner hypothesis testing, and the weekly operating cadence that keeps the motion accountable. You get senior-led execution and real commercial learning without building a regional team prematurely.
- Shape
- Monthly retainer + Success Fee
- Timeline
- 6–12 months
- Outcome
- Qualified pipeline, market evidence, and scale decisions
Expansion
Partner-Led Regional Growth
Scale the motion through the right ecosystem.
Investment
$12,500/month
For focused AI companies that have early APAC wins and are ready to extend reach through selective partners — SIs, regional resellers, advisory ecosystems, and cloud marketplace channels. Alteus identifies, qualifies, and activates the two or three partners worth building. Not a channel map — a partner activation plan, with warm introductions and joint pipeline logic from day one.
- Shape
- Monthly retainer + Success Fee
- Timeline
- 6–12 months
- Outcome
- Broader market coverage, partner leverage, and regional scale support
Commercial comparison
How the three packages differ at a glance.
| Dimension | Foundation | Acceleration | Expansion |
|---|---|---|---|
| Strategic validation | Full — APAC market priority, ICP design, and buyer mapping for your AI domain | Full — refined monthly as market evidence builds | Full — across multiple markets and partner routes |
| Direct pipeline activation | Preparation only — account framework and outreach logic defined, not executed | Full — named-account sequences, weekly execution cadence, CRM hygiene | Full — direct pipeline plus partner-sourced opportunities across markets |
| Ongoing GTM leadership | Biweekly senior reviews only | Dedicated senior lead — weekly oversight, deal judgment, stakeholder alignment | Dedicated senior lead — weekly, monthly, and quarterly cadence |
| Partner development | Hypothesis and shortlist only — no activation | 2–3 qualified partners identified, warm introductions made, joint pipeline logic defined | Full partner recruitment, enablement, onboarding, and co-sell pipeline activation |
| Governance depth | Kick-off session plus biweekly strategy reviews | Weekly execution reviews, monthly performance reviews, quarterly scale decisions | Weekly execution reviews, monthly performance reviews, quarterly scale decisions |
| Best use case | Validate the market and design your APAC launch before committing to execution | Build disciplined enterprise pipeline with a senior-led fractional GTM motion | Combine direct enterprise pipeline with structured partner-led regional scale |
Resources by package
- FullFull — Primary capacity on this workstream for that package.
- LightLight — Scoped touchpoints, periodic input, or lighter execution on that line.
- —Not included — Not in scope for that package — add or change via another engagement or scope line.
| Resource | Foundation | Acceleration | Expansion |
|---|---|---|---|
Strategy ICP & market design, account intelligence, senior leadership | |||
Country segmentation, ICP design & target market alignment; enterprise-focused ABM strategy & tiered account lists Where to play, who to sell to, and tiered account design — strategy only on Foundation; no duplicate ICP row | Full | Full | Full |
Deep account intelligence & trigger event monitoring Account-level insight, signals, and timing for engagement | — | Full | Full |
Senior engagement leadership Priorities, stakeholder alignment, deal judgment | — | Full | Full |
Pipeline creation AI sales development, multi-channel outbound, CRM & operating cadence | |||
AI Sales Development Agents + Go-to-Market Engineer deployed AI-assisted outbound and GTM engineering — human-led where it matters | — | Full | Full |
Multi-channel outbound (email, LinkedIn, ABM, intros) Demand generation and coordinated outreach across channels | — | Full | Full |
CRM, pipeline management & weekly sprint reviews Systems, hygiene, and operating rhythm | — | Full | Full |
Key account targeting Client engagement, execution capacity, network mapping & warm intros | |||
Client engagement Account touchpoints, progression, next-step discipline | — | Full | Full |
Outreach / pipe execution capacity Named-account sequences, follow-up, CRM hygiene | — | Full | Full |
Network mapping & warm introductions to decision-makers Relationship graph, pathways, and selective intros | — | Full | Full |
Partner ecosystem Co-sell, joint pipeline, partner governance | |||
Partner / ecosystem development Co-sell, joint pipeline, partner governance | — | Light | Full |
Questions? Contact
The economics
The alternative to building an APAC team from scratch.
Alteus gives you a fractional team of 5 people — a senior GTM leader, a senior domain advisor, and 3 AI-enabled demand generation specialists — working on your APAC motion from day one. No recruitment. No ramp time. No fixed headcount before the market is proven. Alteus engagements combine a monthly retainer with a success fee — typically negotiated at around 10% of APAC TCV. Compare that to what it costs to build the same capability yourself.
Model your in-house build
Adjust assumptions for the five-person APAC team Alteus replaces on day one.
Build in-house
$1,010,417
Over 12 months, including recruitment, ramp, and loaded headcount.
Year-one full team run-rate: $1,010,417
Model your Alteus engagement
Acceleration and Expansion combine a monthly retainer with a success fee on APAC TCV closed. The success fee is negotiated — typically around 10%.
Alteus fractional team
$140,000
- Retainer$7,500 × 12 mo
- $90,000
- Success fee10% × $500,000 TCV
- $50,000
Same five-person capability from day one — no recruitment, no ramp, no fixed headcount before the market is proven.
Estimated savings vs in-house
$870,417
About 86% less than building the same capability in-house over 12 months.
Illustrative model only. Salary, recruitment, overhead, TCV, and success fee assumptions vary by market and engagement. Final commercial terms are confirmed in your engagement agreement.
How the operating rhythm works.
| Label | Frequency | Description |
|---|---|---|
| Kick-off alignment | Program start | Lock objectives, target markets, buyer personas, and account tier-one list. Creates one operating baseline before execution begins. |
| Execution review | Weekly | Target accounts, outreach, meetings booked, next steps, and blockers reviewed. Keeps activity disciplined rather than diffuse. |
| Strategic working session | Biweekly | Refine market focus, messaging, use-case thesis, and partner hypotheses. Turns learning into sharper GTM decisions. |
| Performance review | Monthly | Pipeline quality, meeting progression, partner signal, and market evidence assessed. Separates commercial progress from activity. |
| Scale decision review | Quarterly | Decide whether to narrow, continue, add partners, or expand markets — based on real data, not regional optimism. |
One conversation. We'll tell you if Alteus is the right fit.
No pitch deck required. Tell us about your AI product, your home-market traction, and your APAC ambition. We'll give you a straight answer.
* Pricing is indicative. Final terms confirmed in your engagement agreement.